Search Engine Optimization (SEO) has a very important role to play in today’s world for all kinds of businesses. It’s a tool/service that enhances your chances of being located when visitors search for a specific service or product in search engines such as Bing, Google, and Yahoo. When visitors use a search engine to search for their requirements and if you aren’t located anywhere then you don’t exist. One of the important features of SEO is to make the website simple for both the users and search engines to understand. Though, the dynamics of internet marketing have changed with search engines becoming more sophisticated, they still can’t view and understand a web page the same way a human can. Here, SEO comes into the picture as it assists the engines figure out what each page is about and how it might be useful for users.
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Today, organizations of all sizes are recognizing the significance of online marketing, specifically through search engines. These days, the fact is people most probably end up on a website through a search engine rather than going directly to it. Research tells us that around 80% of users locate their desired destination with the help of a search engine. This research clarifies that it’s extremely vital for a brand to have a strong presence within the search engines, so that one is always in front of his/her target audience. However, there’s still a huge decision to make, whether to use SEO (Search Engine Optimization) or PPC (Pay per Click) to get in front of the target audience. These are two basic options when one thinks of boosting traffic to the website. If done in a proper way, both can help your website rank on the front page of the search engines. However, each has its respective costs and benefits.
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